Primary Colors
Our colors are specifically defined and must be utilized on all communications as a necessary means of illustrating the look and feel of our brand identity.
Color formulas have been carefully determined based on their appearance across multiple media platforms.
LANCER RED
CMYK
0,92,77,22
HEX
C8102E
SECONDARY RED
CMYK
0,72,62,47
HEX
862633
DARK GRAY
CMYK
0,4,8,69
HEX
4E4B48
SECONDARY GRAY
CMYK
0,1,2,62
HEX
605F5E
LIGHT GRAY
CMYK
0,0,0,11
HEX
E2E2E2
Secondary Colors
Secondary colors bring energy, variation, and expression to the Lancer brand. Inspired by effervescence, they capture moments of motion and vibrancy, enhancing more dynamic, outward-facing experiences.
Primary colors should remain dominant across all applications, while secondary colors are used selectively to complement the core brand (best suited for secondary applications).
FIZZ TEAL
CMYK
47,0,0,19
HEX
6ECFCF
CITRUS SHOT
CMYK
0,11,63,0
HEX
FFE45E
SODA BURST
CMYK
0,65,76,0
HEX
FF5A3C
EVERY DROP COUNTS
CMYK
96,43,0,45
HEX
05508C
