The Lancer Logo
Our Visual Brand Identity, our logo is the most valuable asset of our visual identity and will become an instantly recognizable symbol of the organization.
Tagline
The logo and tag line are of a fixed size and position relative to one another and should not be altered in any way. Changing the shape and color is prohibited. Never attempt to recreate the logo, and always use the artwork supplied by Marketing.
In some cases, the Lancer logo will be used without the tagline “A HOSHIZAKI Company”. This is limited to cases such as space limitations, embroidery and others.
The current Lancer Worldwide logo is approved for use on existing materials, including apparel, posters, signage, and more. This logo will be updated to the new design as these materials expire or are replaced.
Color Variants
Our logo is available in a series of different color versions to ensure maximum impact and reproduction quality in application.
The logo must appear in the color versions shown on this page. Never attempt to recreate the logo, and always use the master artwork provided by Marketing.
When using the white logo, the only acceptable backgrounds are colors outlined in our color palette.
Clearspace
The logo can be used in varying sizes depending on the application.
Below are the recommended sizes to use on standard format applications.
There is no maximum size at which the logo can be reproduced, although ensure that it is appropriate for its application. The tagline must be removed for digital logos smaller than 280px/7.408MM wide and for printed logos smaller than 2” /5.08CM wide.
Logo Specifications
In order to preserve the integrity of the logo, please adhere to the specifications outlined. Avoid executions which misuse, amend or trivialize the Lancer brand’s visual identity as shown
Never place the logo at angle
Never distort skew or stretch to the logo
Never apply effects such as drop shadows or glows to the logo
Never add to or subtract from the elements of the logo
Never use the logo in colors other than those approved
Never use AI to create, edit, or alter the logo
If alternative versions of the logo are needed other than specified, please submit a request to marketing@lancerworldwide.com
